Last week I went to my neighbour’s 60th birthday party. It was a very civilised affair in the garden and I have seen Gill several times since and commented on what a lovely time we had.
Imagine my surprise and delight today to receive a handwritten ‘thank you’ note in the post from her.
This small, personal gesture made me feel really important and gave me with a warm glow of satisfaction long after I had read it.
This got me thinking whether I could do something similar for my customers.
It’s not just the quaint and slightly old fashioned use of a personal note (although that did much to cut through the electronic clutter of everyday life and make a big impression), it’s about making your customers feel special. A quick note of thanks, a telephone call or ‘something extra’ included with an order always goes down well. The Boden notebook I received in my parcel a while back springs to mind.
It doesn’t have to cost much, or anything at all, it’s just about taking the time to thank your customers for their support, and to make them feel valuable.