The marketing alliance is a small marketing agency specialising in publishing, education and EdTech.

We offer innovative, intelligent consultancy, training and support that delivers growth and helps keep you ahead of the competition.

We are committed to providing fresh ideas, faultless execution and the highest level of customer satisfaction.

headshot of Julia

Our approach

Our approach is simple. We work with you to help you meet your business objectives.
  • Understand your requirements
  • Offer objective advice and direction
  • Implement changes and keep you informed of progress

Our services

  • Marketing services
  • Ongoing support
  • Mentoring and training
  • Bespoke consultancy
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Julia is an accomplished and versatile education marketer with an extensive track record of marketing leadership and achievement across a range of successful companies.

Tony Anderson, Ex-Marketing Director, Easy Jet

Julia was pivotal in growing the Gojimo user-base to reach one in three British exam-takers. Her understanding of both digital and offline channels sets her apart from most marketers.

George Burgess, Founder, Gojimo and The EdTech Exchange

Julia Garvey made a significant contribution to Rising Stars business. She consistently demonstrates an ability to think strategically and has contributed to not only marketing planning discussions but also to higher level business planning.

Andrea Carr, Founder, Rising Stars

They delivered creative marketing input combined with practical advice. Their 'can do', 'hands on' attitude and diligent, positive communication made us feel they were additional team members who embraced our objectives as their own.

Jason Gould, Managing Director, The Education Company

the marketing alliance deliver marketing campaigns that punch well above their weight, to deliver above average returns for their clients. I have heard Julia described as a ‘marketing dynamo’. I agree. I defy anyone not to feel re-energised in her company.

Ian Smith, UK Marketing Director, Harris Interactive

Key projects

Ongoing Support, Project Management

Long term relationship comprising project management of Frankfurt Book Fair and London Book Fair presence including complete stand redesign.

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Interim Management

20-month contract as Head of Marketing (UK and International) driving growth for market leading assessment publisher.

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Ongoing Support, Strategic Planning

Long-term relationship encompassing product management, strategic planning and new product development.

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Consultancy, Marketing Services

User acquisition strategies and social media advertising that resulted in 1 in 3 GCSE students using Gojimo to revise.

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Recent blog posts

Wheatons law beach body ready

Always remember Wheaton’s Law

Posted on 01/05/2015

So Protein World’s controversial Beach Ready advert has now been officially banned. Finally. Image from But do you know the biggest mistake they made wasn’t to produce a misog…

Women in Publishing event

Posted on 22/02/2015

I took part in a panel discussion on digital publishing for Women in Publishing last week, alongside the awesome Laura Summers and Rebecca Lefort. Below is a transcript of my presentation on the impor…