Recent blog posts

Wheatons law beach body ready

Always remember Wheaton’s Law

Posted on 01/05/2015

So Protein World’s controversial Beach Ready advert has now been officially banned. Finally. Image from But do you know the biggest mistake they made wasn’t to produce a misog…

Women in Publishing event

Posted on 22/02/2015

I took part in a panel discussion on digital publishing for Women in Publishing last week, alongside the awesome Laura Summers and Rebecca Lefort. Below is a transcript of my presentation on the impor…

Author’s guide to marketing

Posted on 27/06/2014

I was asked recently by Gemma Cooper at The Bent Agency for some marketing advice she could pass on to her authors.  I created a 2 page sheet for her and have summarised the key points below.  So here…

Do what I say, don’t do what I do

Posted on 13/05/2014

I have been pretty rubbish at updating my blog in recent months because I have been very busy with client work. A great problem to have from a work point of view, but not very good on the blogging fro…

What makes a good networking event?

Posted on 30/03/2014

My tips on how to pick the best of the bunch. Like minded individuals The best event in the world is worthless if the people you’re mixing with don’t share your interests. Obviously publishing-related…

Why it pays to be timely

Posted on 06/02/2014

We often talk about how digital marketing enables us to be fleet of foot, yet all too often we don’t actually take advantage of it. Yesterday Galore Park reminded me just how compelling timely marketi…