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Category: Blog

Always remember Wheaton’s Law

Posted on 01/05/2015

So Protein World’s controversial Beach Ready advert has now been officially banned. Finally. Image from www.huffingtonpost.co.uk But do you know the biggest mistake they made wasn’t to produce a misog…

Author’s guide to marketing

Posted on 27/06/2014

I was asked recently by Gemma Cooper at The Bent Agency for some marketing advice she could pass on to her authors.  I created a 2 page sheet for her and have summarised the key points below.  So here…

Do what I say, don’t do what I do

Posted on 13/05/2014

I have been pretty rubbish at updating my blog in recent months because I have been very busy with client work. A great problem to have from a work point of view, but not very good on the blogging fro…

Why it pays to be timely

Posted on 06/02/2014

We often talk about how digital marketing enables us to be fleet of foot, yet all too often we don’t actually take advantage of it. Yesterday Galore Park reminded me just how compelling timely marketi…

When things go wrong

Posted on 07/10/2013

I write this stuck at Heathrow en route to the Frankfurt Book Fair with a 12 hour delay due to fog. The experience has reminded me that at times of crisis we are most likely to either be impressed or…

The power of a written ‘thank you’

Posted on 06/09/2013

Last week I went to my neighbour’s 60th birthday party. It was a very civilised affair in the garden and I have seen Gill several times since and commented on what a lovely time we had. Imagine my sur…

My professional bookprint – the five books that changed my working life

Posted on 11/07/2013

I recently came across the notion of the bookprint; the idea that the books you read leave a lasting and unique impression, much like a footprint. So I thought I would create my own version of this –…

Calling all risk takers

Posted on 13/06/2004

Have you ever noticed how many titles in bookshops all look the same? Some of this is clearly intentional, pure bandwagon publishing, but some of it is driven by fear. Fear that producing something th…