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GL Assessment

Category: Interim Management

20-month contract as Head of Marketing (UK and International) driving growth for market leading assessment publisher.

Julia is a highly creative, strategic and analytical marketer with a great track record. She’s also incredibly hard working and conscientious; she can always be relied on to get stuck in and get the job done. On a personal level, she’s an absolute pleasure to work with – a genuinely lovely person with a big heart.

Danielle Morgan, Head of Communications, GL Assessment

GL Assessment is the leading provider of formative assessments for schools, both digital and paper-based. As Head of Marketing, Julia was responsible for marketing strategy and delivery both internationally and in the UK. Working in close contact with sales and customer support counterparts to deliver qualified acquisition leads and generate demand, maximise customer lifetime value and improve retention rates.

Successes included the introduction of an automated renewals process; website relaunch increasing online revenue by 80%; team restructure; and managing a portfolio of 200 events a year.

 

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