Category: Consultancy, Marketing Services
User acquisition strategies and social media advertising that resulted in 1 in 3 GCSE students using Gojimo to revise.
Julia was pivotal in growing the Gojimo user-base to reach one in three British exam-takers. Her understanding of both digital and offline channels sets her apart from most marketers.
George Burgess, Founder, Gojimo and The EdTech Exchange
The brain child of George Burgess, Gojimo was born in 2009, when George became frustrated with the lack of quality educational apps. With help from his teachers he started Gojimo, a GCSE and A Level revision app, which quickly became a success amongst his fellow students.
Having raised £3m in investment funding, George was looking for rapid and sustainable user growth whilst exploring monetisation strategies. Using a combination of paid and organic social media posts, continuous optimisation, student ambassadors, events and strategic partnerships we grew the user based to 1 in 3 GCSE students, a phenomenal achievement on a tiny marketing budget.
In March 2017, Gojimo was acquired by Telegraph Media Group.More projects