Tag: branding

Wheatons law beach body ready

Always remember Wheaton’s Law

Posted on 01/05/2015

So Protein World’s controversial Beach Ready advert has now been officially banned. Finally. Image from But do you know the biggest mistake they made wasn’t to produce a misog…

Stuck in the airport

When things go wrong

Posted on 07/10/2013

I write this stuck at Heathrow en route to the Frankfurt Book Fair with a 12 hour delay due to fog. The experience has reminded me that at times of crisis we are most likely to either be impressed or…

Thank you card

The power of a written ‘thank you’

Posted on 06/09/2013

Last week I went to my neighbour’s 60th birthday party. It was a very civilised affair in the garden and I have seen Gill several times since and commented on what a lovely time we had. Imagine my sur…

Calling all risk takers

Posted on 13/06/2004

Have you ever noticed how many titles in bookshops all look the same? Some of this is clearly intentional, pure bandwagon publishing, but some of it is driven by fear. Fear that producing something th…