Tag: strategy

Wheatons law beach body ready

Always remember Wheaton’s Law

Posted on 01/05/2015

So Protein World’s controversial Beach Ready advert has now been officially banned. Finally. Image from But do you know the biggest mistake they made wasn’t to produce a misog…

Women in Publishing event

Posted on 22/02/2015

I took part in a panel discussion on digital publishing for Women in Publishing last week, alongside the awesome Laura Summers and Rebecca Lefort. Below is a transcript of my presentation on the impor…

Author’s guide to marketing

Posted on 27/06/2014

I was asked recently by Gemma Cooper at The Bent Agency for some marketing advice she could pass on to her authors.  I created a 2 page sheet for her and have summarised the key points below.  So here…

Do what I say, don’t do what I do

Posted on 13/05/2014

I have been pretty rubbish at updating my blog in recent months because I have been very busy with client work. A great problem to have from a work point of view, but not very good on the blogging fro…

Futurebook 2013 – one delegate’s view

Posted on 15/11/2013

The Futurebook conference purports to distill the latest thinking on the future of publishing. I haven’t been before but I would imagine that when it started this would have been groundbreaking stuff,…

Calling all risk takers

Posted on 13/06/2004

Have you ever noticed how many titles in bookshops all look the same? Some of this is clearly intentional, pure bandwagon publishing, but some of it is driven by fear. Fear that producing something th…